How To Use Your Online Presence to Attract Talent
Attracting top talent can be difficult. With the triggering of Article 50 and the ever-looming Brexit means jobs are harder to fill. Flashy perks might get candidates interested but how do you create an online presence that remains stable when the business environment changes?
Whether you are a small company with 10 employees or something a bit bigger, we take a look at the best ways use your online presence to attract talent.
Keep It Consistent
You should be using a combination of a website, social media, and content marketing to attract talent. Whatever the mixture of platforms you choose to use make sure you keep two things consistent: tone of voice and visual identity.
If you are not sure of your tone of voice have a read of this. There is a very simple trick to help you create a tone of voice; how would you describe your organisation in three words? Those three words are your tone of voice! It means that all your copy and content should be written by people who understand the tone.
Keeping a consistent tone of voice and visual identity will strengthen your online presence whilst also denoting your organisation’s general consistency. This is even more important for SMEs who don’t have a huge budget to shout about their new job opportunities. Let your online presence speak volumes for you.
Make It Mobile
If you want to attract talent online you’ll need a responsive site. Mobile web usage has officially overtaken desktop use so not only should your website be accessible for mobile but so should your jobs. Try including a widget that allows applicants to apply via LinkedIn or save the job to their mobile so they can apply later.
Beyond that, focus on using online platforms to promote your roles. If you have a marketing budget, try putting more emphasis on digital marketing. It is cost effective and will be accessible to a vast majority of passive candidates.
Use Talent Communities
Defined as a segmented audience of targeted talent, these communities consist of social cliques that make it easier for you to recruit the best candidates. Gather candidates who aren’t suitable for current openings but continue to engage with you. Newsletters with company updates and new jobs can help do this.
Why not add a ‘Drop your CV’ widget onto your website to encourage signups. It will help curate a talent community and create a visually engaging presence. After all, talent communities help you meet future hiring needs and maps to an organisation’s workforce plan.
Shout About It!
Small companies often offer more flexibility, more job diversity and the possibility of high growth. So, why not shout about it! Generate a positive reputation by demonstrating why you are a great company to work for. You don’t have to push your message down everyone’s throat, use subtle techniques.
Playing football after work or maybe a team outing to the pub? Talk about it, post short videos and GIFs of the team having fun. It might sound simple but these techniques are the foundation to attracting talent online.
In a similar vein, make sure your choice of platform is the best one for your audience. This requires some research. Once you know who your audience are, match your choice of platform to them. Attracting graduates? Use Instagram. More senior roles? Use LinkedIn.
Encourage your employees to review your company on Glassdoor, Facebook, and Google. Not only will it help improve SEO but it will also show prospectus employees what it is really like your to work at your organisation.