The Five Keys To Marketing Success in 2014

The business world is becoming more complex as the number of marketing channels and target customer niches increases. Marketing is now international from the first day of a campaign. Here are what marketing experts from around the world say are the key marketing skills you need to succeed in 2014. Leadership The business world is

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British Retail Faces a Decade of Turbulence

The UK retail sector is facing a turbulent decade as ecommerce, weak consumer spending and rising costs challenge the traditional High Street. Here’s a look at the trends set to shape the future of the UK’s retailers. There is no doubt that change is afoot: The Centre For Retail Research expects the number of stores

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Big Data In A Nutshell

Big data is the buzzword of the year and it is expected to revolutionise everything from the way we create new drugs to the way we shop. However, many people are still not sure exactly what Big Data is. Here’s a straightforward explanation and some insights from industry experts and observers. In a nutshell Big

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What Makes A Great Data Scientist

The Harvard Business Review recently described being a data scientist as “the sexiest job of the 21st century.” But what exactly does a data scientist do at work? Here we look at what industry leaders think makes a great data scientist. Key data scientist skills The key skill that separates a great data scientist from

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What Makes a Great Data Scientist?

Data Science is about more than crunching vast numbers. This fast growing industry is short of people with the right combination of know how, interpretative skills and communication abilities. Exactly what makes the perfect data scientists is subject to healthy debate. Here are some of the opinions from thought leaders and analysts that we have

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Boost Your Sales By Keeping Your Contracts Simple

Sales during difficult economic times are always a challenge and the internet is full of strategies for selling during a downturn. One way of boosting closing rates and customer satisfaction that is currently receiving plenty of attention on industry blogs is keeping your contract simple and straightforward. Below are a few ideas from various blogs

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The Rise of the Mobile Internet

You only have to look around you on the train to see that the Internet is rapidly going mobile. For every person reading a book or a newspaper there is another reading on a Kindle or gaming on a mobile phone. We now increasingly consume content via mobile devices: We are also starting to spend

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Has Predictive Analytics Come Of Age Thanks To Big Data?

Big data analysis has now developed to the point where it allows companies to make accurate predictions about future trends. This is driving huge demand for data miners and analytics software experts in almost all industries. But is big data mining all it is cracked up to be, or is it just the latest must-have

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